Commercial Exhibitor Opportunities
Epressions of Interest are now open for the 2025 Melbourne Royal Show! The 2025 Show will run from 25 September to 5 October.
Showcase your Business at the Show
Promote your business to a highly motivated and diverse audience at Victoria’s largest and most iconic annual community event, the Melbourne Royal Show.
The Show brings together the best of both the city and the country, attracting on average over 450,000 people through it’s gates each year.
Over 11 event days, businesses gain invaluable brand exposure, with a once-a-year opportunity to make direct sales, develop a quality customer base, and boost brand awareness.
Promote your business to a highly motivated and diverse audience at Victoria’s largest and most iconic annual community event, the Melbourne Royal Show.
The Show brings together the best of both the city and the country, attracting on average over 450,000 people through it’s gates each year.
Over 11 event days, businesses gain invaluable brand exposure, with a once-a-year opportunity to make direct sales, develop a quality customer base, and boost brand awareness.
2025 Expressions of Interest
Ready to secure your spot at the 2025 Melbourne Royal Show? Click the button below.
20 Years of Sweet Success
With 20 years of experience, Uncle John’s Licorice continues to grow and evolve at the Show. For businesses considering participating, their advice is simple:
“The Melbourne Royal Show has become our biggest annual direct sales event, with our sales growing by 200% since 2007. It’s a great opportunity to engage directly with customers, showcase our brand, and create lasting connections. Once we found our feet at the Show, we were able to grow with confidence — it’s a special atmosphere that really suits our business and brings loyal customers back year after year.”
With 20 years of experience, Uncle John’s Licorice continues to grow and evolve at the Show. For businesses considering participating, their advice is simple:
“The Melbourne Royal Show has become our biggest annual direct sales event, with our sales growing by 200% since 2007. It’s a great opportunity to engage directly with customers, showcase our brand, and create lasting connections. Once we found our feet at the Show, we were able to grow with confidence — it’s a special atmosphere that really suits our business and brings loyal customers back year after year.”
Benefits of Exhibiting at the Show
By exhibiting at the Melbourne Royal Show, you’ll have the opportunity to:
- Be involved in Victoria’s largest and most iconic community event, attracting an average attendance of over 450,000 patrons
- Gain direct access to hundreds of thousands potential new customers
- Make immediate sales
- Build brand awareness in new markets
- Demonstrate the features and benefits of your products, and get immediate customer feedback
- Launch and test new products
- Leverage the Show’s established brand and promotional opportunities
- Gain online visibility with a listing on the Melbourne Royal Show website, attracting over 5 million page views in 2024
By exhibiting at the Melbourne Royal Show, you’ll have the opportunity to:
- Be involved in Victoria’s largest and most iconic community event, attracting an average attendance of over 450,000 patrons
- Gain direct access to hundreds of thousands potential new customers
- Make immediate sales
- Build brand awareness in new markets
- Demonstrate the features and benefits of your products, and get immediate customer feedback
- Launch and test new products
- Leverage the Show’s established brand and promotional opportunities
- Gain online visibility with a listing on the Melbourne Royal Show website, attracting over 5 million page views in 2024
Get in Touch Today
For more information on exhibiting at the Melbourne Royal Show, please chat to our team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444
For more information on exhibiting at the Melbourne Royal Show, please chat to our team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444
Partner & Sponsorship Opportunities
Boost your brand to new heights with the Melbourne Royal Show.